BOMB AF Lifestyle
BOMB AF Lifestyle
information
Bomb AF aims to offer healthy protein supplements for younger audiences between 18 and 25, who are looking for an alternative to the majority of protein powder which often is intimidating. Team Bomb AF wanted to keep the words “fit” and “fun” together, so our team knew we needed to keep the brand fun and pop by making the overall brand in graffiti style and adding a little piece of art, including the mascots.
objective
To build a memorable brand that reflects everywhere from packaging to its marketing materials and make sure it stays true to its mission and values.
deliverables
Brand Identity
packaging
print collaterals
illustration
looks and feels
Thinking about their flavours and tubs of supplements, we took the bomb character logo and gave it a different design and colour scheme for each taste. We created a bomb character for the labels and bright colour variations for the packaging to stand out among the competition. Keeping the feeling of fun, we wanted the tubs to double as a healthy supplement and a little piece of art. So we added the drips and splashes in a graffiti style to symbolize hydration.
Wearable Art
Bomb AF wanted to have a line of clothing to offer their customers, so we incorporated the logo and mascot into apparel but ensured that the brand delivered a consistent experience across all merchandise, including snapbacks, sweatshirts, t-shirts, baseball caps, and protein shaker bottles.
