The Mindful Oats
The Mindful Oats
information
The Mindful Oat is an instant organic oat milk powder that you can simply mix with water for a quick and delicious cup of oat milk. Team Mindful Oat wanted this pouch to be a shelf-stable in every cupboard, so everyone never runs out of oat milk again. Their ideal customer cares about their health and what goes into their food. They are drawn to organic, non-GMO products and love to support locals.
objective
To build a memorable brand and packaging that stands out against the competitors
deliverables
Brand Identity
Packaging
Illustration
ILLUSTRATIONS AND MASCOTS
Health-conscious products are abundant these days, so we knew we needed to make it fun and pop to stand out against the competitors. Team Mindful Oat wanted to differentiate the products from their competitors by adding illustrations that stand out. First, I created an Oat mascot (named Oatis) that does different yoga postures to illustrate mindfulness. Then, other oat-related custom illustrations were created to support the style further and develop them into packaging. They launched with only one original flavour, but different designs and colour schemes will be applied as they expand their lines.
